Digital Dealer Conference & Expo 26

A Modern Consumer Needs a Modern Salesperson -- Stop Hoping for High Performers and Learn How to Grow Your Own (Room W203A)

10 Apr 19
1:20 PM - 2:10 PM

Tracks: Dealer Ops & Management – ALL, Dealer Ops & Management (Hiring / Retention), Sales / Variable Ops (ALL), Sales / Variable Ops (Customer Experience), Sales / Variable Ops (Management)

In this workshop, you will learn the current misalignment between the expectations of the modern consumer and the current sales processes. Jason will discuss the changes in the buying behaviors of today's customers. You will uncover the glaring truth about current sales management's inability to recruit, develop, and retain sales staff. This session will look at other industries and their abilities to drive growth through people. The presentation will inspire a cultural paradigm shift; A culture of growth, development, and employee engagement. You will learn the processes that empower sales managers to be more effective at managing the greatest assets in their stores, their people.

Primary Learning Objectives:

  • Learn the expectations of the modern consumer and the effect on their buying decision process.
  • Learn processes that lead to team growth, engagement, advancement, and turnover reduction.
  • Learn the needs of the modern workforce and be able to identify areas of improvement at your dealership to allow for better branding and culture.