You want your consumer experience to be engaging, you want it to be "thumb stopping" for all parties involved. The first step to achieving that kind of experience is to fully grasp what social media advertising objectives will work for your specific brand.
This session details the proper steps to take to ensure that your ad campaigns are clear, sharable by the masses and effective in communicating the message your product stands for. Dealership ad campaigns often center around monthly specials, so the marketers exclusively make those monthly specials their priority. A six-month plan will, of course, include capitalizing on those monthly deals, but it certainly does not stop there. When marketers solely focus on month-to-month specials, that hardly gives Facebook enough time to generate an audience. Your brand voice needs to stand out in your campaigns. This session will provide y ouwith the ability to utilize social media advertising properly and effectively.
Primary Learning Objectives:
- Engage your social consumers at each phase of their buying process through advertising.
- Implement an auto social sales funnel process to deliver custom messages to your social consumers.
- Determine what content leads social consumers to convert.