As time spent on mobile phones continues to increase, it is more important than ever to understand how to create impact in an authentic way.
In this session, learn about the unduplicated audience available on Snapchat. You will learn how to build brand awareness, drive qualified traffic to your website, and grow attributable dealership foot traffic among the hard to reach, yet the largest growing generation of auto buyers - the millennial and Gen Z audience.
Find out how to place your dealership’s message in front of a crucial audience by taking advantage of the advanced targeting options within Snapchat’s Ads Manager and also how to measure the impact of that marketing spend. Learn the tips and best practices that you need to know to craft a successful Snapchat campaign for your dealership.
Primary Learning Objectives:
- Gain a better understanding of the vertical ad phenomenon and the unduplicated Millenial and Gen Z audience on Snapchat, and how to reach them using Snapchat’s Advertising Suite.
- Discover how Snapchat’s buying tools bring together 1st and 3rd party data sources not available on other social media ad platforms to target the right audience, at the right time, with the right ad execution via Goal Based Bidding.
- Learn the tips and best practices for how to quantify spend on Snapchat via engagement, site traffic, and showroom visits.