2017 Internet Retailer Conference & Expo

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Sessions (158)

Welcome and Introduction | E-Commerce Technology Workshop (Ballroom E)

06 Jun 17
8:30 AM - 8:45 AM

Tracks: E-commerce Technology

This year, the E-Commerce Technology Workshop focuses on how to take your business to the next level, whether that means formulating or refining yo... More...

Mapping Customer Experience to Technology Investment (Ballroom E)

06 Jun 17
8:45 AM - 9:30 AM

Tracks: E-commerce Technology

Historically, retailers invested in technologies based on improving operations and internal processes, but recent emphasis on customer centricity i... More...

Welcome & Introduction | B2B Workshop (Ballroom A)

06 Jun 17
8:45 AM - 9:00 AM
Workshop Chair Paul Demery will report on the latest developments in B2B e-commerce and highlight some of the innovative ways that Internet Retaile... More...

Welcome and Introduction | Amazon & Me Workshop (Ballroom D)

06 Jun 17
8:45 AM - 9:00 AM
This opening session will equip attendees with the foundation needed to get the most out of today’s workshop. We’ll cover selling on Am... More...

Foundation: Amazon's Catalog -- Get Your Listings in Gear (Ballroom D)

06 Jun 17
9:00 AM - 9:30 AM
Selling on Amazon starts with product listings using the Amazon Standard Identification Number (ASIN) assigned to each item. But what is the best w... More...

Riding the Wave of B2B E-Commerce—For 17 Years (Ballroom A)

06 Jun 17
9:00 AM - 9:30 AM
MSC Industrial Supply Co. has been online since 1999 – a long time in internet years, especially for a B2B seller. The company has learned a ... More...

Get What You Need: How to Build a Winning Business Case and Budget for Technology and Innovation (Ballroom E)

06 Jun 17
9:30 AM - 10:15 AM

Tracks: E-commerce Technology

Business and technology executives might agree to the benefits of new or improved technologies and tools, but without a strong business case to sup... More...

Selling on Amazon as a Third Party or First Party – or Both? (Ballroom D)

06 Jun 17
9:30 AM - 10:15 AM
The lines between Amazon’s seller interfaces -- Vendor Central for first-party (1P) sellers and Seller Central for third-party (3P) sellers -... More...

Where B2B E-Commerce Is Headed (Ballroom A)

06 Jun 17
9:30 AM - 10:15 AM
The B2B e-commerce market is speeding toward a $1 trillion market. How soon will it get there and what will it take to capitalize on the movement? ... More...

Break

06 Jun 17
10:15 AM - 10:30 AM
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Deciding Whether to Replatform – Here Are the Criteria (Ballroom E)

06 Jun 17
10:30 AM - 10:55 AM

Tracks: E-commerce Technology

The e-commerce platform market is saturated yet ever-evolving, making it difficult to navigate. It is critical to assess the market offerings and s... More...

Fulfillment By Amazon: The How, The When – and The If (Ballroom D)

06 Jun 17
10:30 AM - 11:00 AM
If you are selling on the Amazon marketplace, one of the biggest considerations is how and when (or even if) to leverage Fulfillment By Amazon. Ama... More...

Step by Step to E-Commerce Success (Ballroom A)

06 Jun 17
10:30 AM - 11:00 AM
This session will lay out one company's roadmap to B2B e-commerce success. Our speaker will describe how his company prepared for launch, ... More...

Optimizing the Selection Process (Ballroom E)

06 Jun 17
10:55 AM - 11:20 AM

Tracks: E-commerce Technology

Finding the best-fit solution is difficult and time-consuming. From key functionality to essential value-add features, our speaker from Lonely Plan... More...

Play to Win – The Buy Box (Ballroom D)

06 Jun 17
11:00 AM - 11:30 AM
The Buy Box is a coveted piece of Amazon real estate awarded to sellers based on an algorithm that takes into account competitive pricing, superb d... More...

Search Marketing for B2B Sellers: Finding New Customers (Ballroom A)

06 Jun 17
11:00 AM - 11:45 AM
Selling on the internet allows B2B companies to expand their customer base using the same search engine marketing tactics that B2C sellers have use... More...

Implementation Best Practices for a Successful Launch and Ongoing Operation (Ballroom E)

06 Jun 17
11:20 AM - 11:45 AM

Tracks: E-commerce Technology

So, you found your match. Now what? Platform selection is only the starting point to your journey for creating the perfect relationship with your s... More...

Analyzing Your Amazon Data for Brands (Ballroom D)

06 Jun 17
11:30 AM - 12:15 PM
First-party marketplace sellers receive a ton of data from Amazon. These sellers can augment this intelligence by purchasing ARA Premium reports co... More...

Beyond the Platform: Why You Need to Understand Your Whole Tech Stack (Ballroom E)

06 Jun 17
11:45 AM - 12:30 PM

Tracks: E-commerce Technology

Now that you’ve assessed or upgraded your e-commerce platform, don’t forget the other guys! The ecosystem of key technologies has expan... More...

Lunch

06 Jun 17
11:45 AM - 12:45 PM
A boxed lunch will be served adjacent to the session rooms. More...

Lunch

06 Jun 17
12:15 PM - 1:15 PM
A boxed lunch will be served adjacent to the session rooms. More...

Lunch

06 Jun 17
12:30 PM - 1:30 PM

Tracks: E-commerce Technology

A boxed lunch will be served adjacent to the session rooms. More...

Making B2B Sexy—It’s All About Personalization (Ballroom A)

06 Jun 17
12:45 PM - 1:30 PM
B2B buyers bring expectations honed in their off-duty shopping lives – and that means companies serving the B2B market must overcome the chal... More...

Marketing on Amazon for Brands and Retailers (Ballroom D)

06 Jun 17
1:15 PM - 2:00 PM
Amazon provides brands many programs such as Amazon Marketing Services, Amazon Media Group and general merchandising support. We’ll start wit... More...

E-Commerce/Marketplaces First, Physical Store Later (Ballroom E)

06 Jun 17
1:30 PM - 1:50 PM

Tracks: E-commerce Technology

More and more brands are deciding to sell online before opening a physical store. But when the time comes to open a brick-and-mortar store, what ar... More...

Product Content: How to Ensure All Resellers Are Singing from the Same Hymnal (Ballroom A)

06 Jun 17
1:30 PM - 2:00 PM
The most authoritative source for product content is the manufacturer. Who knows better the product specifications, uses and details about a produc... More...

CRM and Loyalty: A Customer Journey Tool (Ballroom E)

06 Jun 17
1:50 PM - 2:10 PM

Tracks: E-commerce Technology

Customer relationship management technology is a critical tool that enables more relevant interactions with customers through smarter data collecti... More...

Mobile Commerce, B2B Style: Ordering from the Job Site (Ballroom A)

06 Jun 17
2:00 PM - 2:30 PM
When Coca-Cola Refreshments works out sales contracts with the hotel chains, hospitals, universities and other businesses, customers and sales reps... More...

Negotiating with Amazon for the Long Term (Ballroom D)

06 Jun 17
2:00 PM - 2:30 PM
Your annual agreement with Amazon can help or hinder your growth for the coming year and beyond. Amazon’s asks are big, and missteps are easy... More...

Data and CRM: The Art and Science of Retail (Ballroom E)

06 Jun 17
2:10 PM - 2:30 PM

Tracks: E-commerce Technology

Retailers understand that data collected from all channels and sources tell an important story. But the story does not clearly dictate how to activ... More...

Break

06 Jun 17
2:30 PM - 2:45 PM
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Break

06 Jun 17
2:30 PM - 2:45 PM

Tracks: E-commerce Technology

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Mining Amazon for Sourcing and New Product Ideas (Ballroom D)

06 Jun 17
2:30 PM - 3:00 PM
With 400 million products valued at more than $200 billion, Amazon is a rich resource of emerging trends and new product sourcing ideas. Top seller... More...

20 Technology Innovations in 40 Minutes (Ballroom E)

06 Jun 17
2:45 PM - 3:25 PM

Tracks: E-commerce Technology

In this session, HBC Digital’s senior vice president of digital marketing and the Workshop chair will lead a lightning round of 20 retail tec... More...

Global Challenges: How One Tech Company Adopted E-Commerce to Sell in 30 Countries (Ballroom A)

06 Jun 17
2:45 PM - 3:15 PM
Manufacturers that sell internationally have a great opportunity to reduce friction and increase profits by creating international e-commerce sites... More...

Break

06 Jun 17
3:00 PM - 3:15 PM
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Amazon 2017 and Beyond (Ballroom D)

06 Jun 17
3:15 PM - 3:45 PM
Amazon spends more on research and development than any retailer in the United States and even more than most technology companies. In this session... More...

What Makes Amazon’s B2B Site So Good? (Ballroom A)

06 Jun 17
3:15 PM - 3:45 PM
63% of B2B sellers say their online experience is worse than Amazon's, according to a survey by Internet Retailer. It’s a remarkable sent... More...

What to Watch for in 2018: Finishing Strong: Delivery is Sexy Again (Ballroom E)

06 Jun 17
3:25 PM - 3:40 PM

Tracks: E-commerce Technology

With many brands and retailers now offering free shipping, next-day shipping, same-day delivery and pick-up in store, product delivery methods are ... More...

What to Watch for in 2018: Advancements in Personalization (Ballroom E)

06 Jun 17
3:40 PM - 3:55 PM

Tracks: E-commerce Technology

Personalization is now a focal point in commerce. In this session, our speaker will discuss personalization technology advancements to consider in ... More...

Live Reviews: Does Your B2B Site Have What It Takes? (Ballroom A)

06 Jun 17
3:45 PM - 4:30 PM
Following the analysis of what makes AmazonBusiness.com so good, attendees will have the chance to find out what they need to do to put their sites... More...

Nothing’s Sacred: Bring Your Burning Questions to the Wrap-up Q&A (Ballroom D)

06 Jun 17
3:45 PM - 4:45 PM
The last session of the Amazon & Me Workshop will be a wrap-up of the day's content and themes. Speakers from earlier in the day will open ... More...

What to Watch for in 2018: Social Commerce (Ballroom E)

06 Jun 17
3:55 PM - 4:10 PM

Tracks: E-commerce Technology

Retailers and social networks are partnering to offer consumers a more convenient and fluid online shopping experience. In order to strengthen ... More...

Welcome Reception in the Exhibit Hall (Room Exhibit Hall)

06 Jun 17
4:00 PM - 6:30 PM

Tracks: E-commerce Technology

The reception will kick off the opening of the Exhibit Hall. Open to all IRCE attendees and featuring complimentary beer, wine and soft drinks, thi... More...

Welcome Reception in the Exhibit Hall (Room Exhibit Hall)

06 Jun 17
4:00 PM - 6:30 PM
The reception will kick off the opening of the Exhibit Hall. Open to all IRCE attendees and featuring complimentary beer, wine and soft drinks, thi... More...

Welcome Reception in the Exhibit Hall (Room Exhibit Hall)

06 Jun 17
4:00 PM - 6:30 PM
The reception will kick off the opening of the Exhibit Hall. Open to all IRCE attendees and featuring complimentary beer, wine and soft drinks, thi... More...

In the Cloud (Ballroom E)

06 Jun 17
4:10 PM - 4:25 PM

Tracks: E-commerce Technology

With cloud computing quickly becoming the standard, it’s important to understand the “why” to determine your next move. We’... More...

How Sephora Uses Mobile to Deliver Experiential Retail (Skyline Ballroom)

07 Jun 17
8:30 AM - 9:00 AM
Mobile is Sephora’s fastest-growing channel with the vast majority of its traffic coming from smartphones. Its app is also a go-to companion ... More...

Smarts Are Overrated – Take the Plunge (Skyline Ballroom)

07 Jun 17
9:00 AM - 9:30 AM
“Get over yourself.” In her trademark words of wisdom for every online entrepreneur, IRCE 2017 Special Guest speaker Barbara Corcoran w... More...

Break (Room Exhibit Hall)

07 Jun 17
9:30 AM - 10:30 AM
More...

Effective Data-Driven Marketing for Marketers Who Don’t Have Time for It (Ballroom E)

07 Jun 17
10:30 AM - 11:00 AM
Many retailers see what Amazon and others are doing to personalize product recommendations and worry about keeping up. But the more they worry abou... More...

How Getting the Heavy Lifting Right Can Improve the Bottom Line (Ballroom A)

07 Jun 17
10:30 AM - 11:00 AM
As website design and usability best practices become standard, standing out from the crowd of online retailers becomes harder. One of the most fer... More...

How to Win the Sale When Going Head to Head with Your Own Brand (Ballroom B)

07 Jun 17
10:30 AM - 11:00 AM
Many fashion brands have direct-to-consumer businesses that compete with wholesale partners like Macy’s, Nordstrom, Amazon and others. But th... More...

Tech-Savvy Consumers Are Transforming Retail (Ballroom C)

07 Jun 17
10:30 AM - 11:00 AM
For the third consecutive year, results of a massive consumer survey by comScore and UPS will be released on the IRCE stage. Designed to offer reta... More...

Turn Omnichannel Fails into Sales: How Stores Can Fix What’s Wrong (Ballroom D)

07 Jun 17
10:30 AM - 11:00 AM
When a large group of consumers say they’d rather tackle tedious household chores than shop your physical store, you’ve got problems. F... More...

10 Questions to Ask Your Outsourced Fulfillment Provider (Ballroom A)

07 Jun 17
11:00 AM - 11:30 AM
The fulfillment landscape has changed a lot in just the past two years. Online retailers are fulfilling and shipping orders faster and as a result,... More...

Drafting a Content Marketing Strategy – And Measuring the Results (Ballroom E)

07 Jun 17
11:00 AM - 11:30 AM
The pressure's on to find new ways to draw in shoppers, and retailers are flooding their sites, Instagram and Facebook with fresh content from ... More...

More Than Analytics—How Data Science Drives Personalization, Profit and Innovation (Ballroom B)

07 Jun 17
11:00 AM - 11:30 AM
Analytics are crucial to every business, but smart data utilization—leveraging data science—opens new paths to success in fashion and a... More...

Retail Renaissance: Shopping in the Age of Iot (Ballroom C)

07 Jun 17
11:00 AM - 11:30 AM
The retail and e-commerce landscape is rapidly shifting, and one of the forces making the most impact – fundamentally disrupting every way th... More...

Trials, Tribulations and Triumphs of a Homegrown Omnichannel System (Ballroom D)

07 Jun 17
11:00 AM - 11:30 AM
Batteries Plus Bulbs had a robust website and a chain of 700 stores. Its investment in three different off-the-shelf systems to unite online and of... More...

CMO + CTO = Chief Digital Officer: Converging for E-Commerce Success (Ballroom C)

07 Jun 17
1:15 PM - 1:45 PM
The emerging corporate title of chief digital officer demonstrates how marketing and technology must converge today in retail companies to enable e... More...

Connecting to the Digitally Native Shopper (Ballroom E)

07 Jun 17
1:15 PM - 1:45 PM
Lifestyle retailer Dormify wanted to connect with its primary audience of young adults. Super-sensitive to the frequency and transparency of brande... More...

Creating a Customer Service System That Enables Customers and Reps Alike to Actually Answer Questions (Ballroom A)

07 Jun 17
1:15 PM - 1:45 PM
Here’s a statistic that should wake up e-retailers’ customer service managers: 61% of customers use the web to find information before ... More...

Knock It Off! Tactics to Combat Counterfeits (Ballroom B)

07 Jun 17
1:15 PM - 1:45 PM
The problem of counterfeit goods sold online is not limited to designer apparel and luxury goods, but this sector is unduly burdened. As a result, ... More...

Trifecta! 3 Tactics to Optimize Every Selling Channel (Ballroom D)

07 Jun 17
1:15 PM - 1:45 PM
There are seemingly infinite levers to pull to optimize all selling channels but without nailing the most essential three, there is no foundation o... More...

Busting though Paid Search Silos to Better Paid Search Results (Ballroom E)

07 Jun 17
1:45 PM - 2:15 PM
Merchants may see different elements of paid search in silos rather than as an integrated whole, but combining your approach to Google Shopping, Ad... More...

Customer Lifetime Value: Why Everything You Know Is Wrong (Ballroom C)

07 Jun 17
1:45 PM - 2:15 PM
Retail’s traditional view of lifetime customer value is in big need of a reboot online. With trends that change at warp speed, infinite produ... More...

People-Power Your Website to Fuel Conversion (Ballroom D)

07 Jun 17
1:45 PM - 2:15 PM
Conversion? Store associates do it best. Traffic? Websites draw the masses. Put them together so humans assist online shoppers and that’s mak... More...

Preserving Brand Value on Marketplaces (Ballroom B)

07 Jun 17
1:45 PM - 2:15 PM
For direct-to-consumer brands selling fashion, digital marketing creates challenges around price transparency, non-branded search trends and privat... More...

The Art & Science of Carrier Pricing: How You Can Get the Most Out of Your Delivery Services (Ballroom A)

07 Jun 17
1:45 PM - 2:15 PM
The delivery companies offer an array of services. This session will help you navigate the offerings and determine which services are best for you ... More...

Break (Room Exhibit Hall)

07 Jun 17
2:15 PM - 3:15 PM
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Affiliates, Attribution and Commission Split: Where It’s At and Where It’s Going (Ballroom E)

07 Jun 17
3:15 PM - 3:45 PM
Data-driven affiliate programs? Ditching the 20-year-old last click wins model? The future of affiliate marketing is already here in the form of im... More...

Best In Show: Apparel Innovations (Ballroom B)

07 Jun 17
3:15 PM - 3:45 PM
Fun thing about apparel and fashion is the nature of the beast insists on innovation. Especially fun is that creative breakthroughs in this space t... More...

How to Find and Motivate Seasonal Customer Service Reps (Ballroom A)

07 Jun 17
3:15 PM - 3:45 PM
Nearly every online retailer needs additional help during the fourth quarter. And often the need is in the customer service department as consumers... More...

How We Did It: Two Approaches for Expanding Abroad (Ballroom C)

07 Jun 17
3:15 PM - 3:45 PM
Expanding overseas brings a boatload of decisions surrounding product offering, marketing strategy, operations and whether to partner with locals o... More...

The New Physical Store – As Built by a Web-Only Merchant (Ballroom D)

07 Jun 17
3:15 PM - 3:45 PM
There’s a new way to approach bricks-and-mortar retailing known by those that started as web-only merchants. When physical store assets and d... More...

Are Your Contact Center Employees Doing What You Expect Them to Do? How Do You Know? (Ballroom A)

07 Jun 17
3:45 PM - 4:15 PM
Measuring the effectiveness of call center employees is notoriously difficult. Do you measure them on how many calls they handle in a shift? Maybe ... More...

Email Marketing Campaigns for Today: How More Creativity = More Sales (Ballroom E)

07 Jun 17
3:45 PM - 4:15 PM
Most e-retailers recognize the opportunity email marketing offers around holidays, events and seasons, but it needn’t take an event to spark ... More...

Fashion Apps: What’s In, Hot and Not (Ballroom B)

07 Jun 17
3:45 PM - 4:15 PM
It’s no secret that consumers use few apps with frequency. As a result, some fashion retailers have abandoned their apps to pursue other digi... More...

Inventory Omniscience: Be a Know-It-All to Deliver It All (Ballroom D)

07 Jun 17
3:45 PM - 4:15 PM
When it comes to inventory, being a Know-It-All is a very good thing. Visibility into orders, product availability by location and shipping status ... More...

The China Opportunity: How to Win in the World's Largest E-Commerce Market (Ballroom C)

07 Jun 17
3:45 PM - 4:15 PM
This session pairs a former U.S. ambassador with China commerce expertise and a cosmetics retailer that made a successful China entry via Tmall, Al... More...

Acquisition Gold: Are Your Stores Diggin’ It? (Ballroom D)

07 Jun 17
4:15 PM - 4:45 PM
A store visit that doesn’t yield email addresses and mobile numbers is an opportunity lost to connect with shoppers across all touchpoints. H... More...

Let’s Get Social: What Your Email Program Needs Right Now (Ballroom E)

07 Jun 17
4:15 PM - 4:45 PM
Email continues to rank among the most effective channels for acquiring and retaining customers. But today, brands that don’t also incorporat... More...

Live Reviews: Is Your Site On Trend or a Fashion Faux Pas? (Ballroom B)

07 Jun 17
4:15 PM - 4:45 PM
E-retailers in the fashion category know the brand persona dictates everything from the look of models chosen to the style of photography used, mus... More...

One Year Later: Changes on the Horizon in a Post-Brexit World (Ballroom C)

07 Jun 17
4:15 PM - 4:45 PM
E-retailers selling into European countries experienced the initial effects of the United Kingdom’s decision one year ago to leave the Europe... More...

Squeezing the Balloon: Chip Cards Move Fraud Online (Ballroom A)

07 Jun 17
4:15 PM - 4:45 PM
Most credit cards in the U.S. now contain chips that improve their offline security. And that’s pushing more fraud online. Our speaker projec... More...

Cocktail Reception in the Exhibit Hall (Room Exhibit Hall)

07 Jun 17
4:30 PM - 6:30 PM
Grab a complimentary beverage and meet with some exhibitors to kick off your evening in Chicago. More...

Mobile, Performance + Wearables: Under Armour takes 'Customer Connection' to a Whole New Level (Skyline Ballroom)

08 Jun 17
8:15 AM - 8:45 AM
With $377.5 million in online sales in 2015, Under Armour is on fire in e-commerce. The maker of performance apparel and footwear is alig... More...

How Art and Science Blend for Personal Best (Skyline Ballroom)

08 Jun 17
8:45 AM - 9:15 AM
E-commerce has never been as personalized as it is today, and Kidbox takes that to a whole new level: Giving shoppers what they want – before... More...

Amazon Snapshot: Where It’s Heading and What You Need to Know (Skyline Ballroom)

08 Jun 17
9:15 AM - 9:30 AM
Not only is Amazon growing faster than Wal-Mart was in the days when it rose to dominance, but it is taking market share faster than Wal-Mart did. ... More...

Data You Can Use: Analytics for the C-Suite (Ballroom D)

08 Jun 17
10:30 AM - 11:00 AM
Most large retailers have digital analytics set up for tactical requirements, like tracking SEO and shopping cart abandonment. But senior executive... More...

Fire Up Your E-Commerce Sales with Influencer Marketing (Ballroom E)

08 Jun 17
10:30 AM - 11:00 AM
Brands talking to customers doesn’t ignite sales anymore. Real people with fierce followers do. In a recent study, 92% of consumers said they... More...

The Facebook Ecosystem: A Deep Dive that Goes Beyond Display Ads (Ballroom C)

08 Jun 17
10:30 AM - 11:00 AM
Regardless of whether the digital spend focuses on driving awareness or lead generation, loyalty, sales or customer service, Facebook plays a pivot... More...

The Marketplace Pioneer—What’s Next at the Amazon Marketplace (Ballroom A)

08 Jun 17
10:30 AM - 11:00 AM
Well before other retailers opened marketplaces, Amazon was operating a giant marketplace. Today it is the leader in retailer-operated marketplaces... More...

The Next Dimension: How Augmented Reality Could Reshape E-Retail (Ballroom B)

08 Jun 17
10:30 AM - 11:00 AM
The eternal quest in online shopping is to recreate the real world—difficult to achieve with a flat screen. But some e-retailers are developi... More...

Create, Iterate and Profit from Social Tactics that Deliver ROI (Ballroom C)

08 Jun 17
11:00 AM - 11:30 AM
Social media and ROI are no longer mutually exclusive. Many e-retailers have figured out how to monitor and measure impact of their efforts and tho... More...

Reigniting Sales with Niche Stores and Customized Content (Ballroom B)

08 Jun 17
11:00 AM - 11:30 AM
In an industry as diverse and complex as healthcare, HealthProductsForYou.com set out to become a one stop shop for all home healthc... More...
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