CRM and Loyalty: A Customer Journey Tool
(Room Ballroom E)
06 Jun 17
1:50 PM
-
2:10 PM
Tracks:
E-commerce Technology
Customer relationship management technology is a critical tool that enables more relevant interactions with customers through smarter data collection, richer customer segmentation and powerful business intelligence. In this session, we discuss how to use, select and leverage CRM technology and loyalty program tools to support the customer experience.