When it comes to inventory, being a Know-It-All is a very good thing. Visibility into orders, product availability by location and shipping status data is what permits an e-retailer to optimize the experience across each channel. Access to accurate and updated data increases efficiency and supports buy online/store pickup, ship from store and ship from distribution center – and also allows shoppers to return products to any channel. That’s delivery on the oft-misused “seamless experience” promise. In this session, our speakers, including the senior logistics executive from Macy's, will outline how new processes and technology, including RFID, provide inventory visibility that opens doors to improved – and new – shopping experiences.