Affiliates, Attribution and Commission Split: Where It’s At and Where It’s Going
(Room Ballroom E)
07 Jun 17
3:15 PM
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3:45 PM
Tracks:
Marketing: Proven Winners
Data-driven affiliate programs? Ditching the 20-year-old last click wins model? The future of affiliate marketing is already here in the form of improved attribution and dynamic commission splits. This session will cover the present and future of this key shift in the affiliate industry. We’ll also hear from a retailer who has benefited by incorporating these updates and transforming the way it participates in affiliate marketing.