Mobile, Performance + Wearables: Under Armour takes 'Customer Connection' to a Whole New Level
(Room Skyline Ballroom)
08 Jun 17
8:15 AM
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8:45 AM
With $377.5 million in online sales in 2015, Under Armour is on fire in e-commerce. The maker of performance apparel and footwear is aligning consumers’ increasing use of mobile with technology that monitors fitness activity and performance online in a new strategy—one that has lessons for any online retailers eager to invent new paths to success. UA’s Connected Fitness initiative lets consumers connect personal trackers like Fitbit or heart rate monitors to the UA Record app for feedback on activity. UA also is developing wearable technology for embedding into clothing, such as its just-launched Athlete Recovery Sleepwear, with TB12 technology that absorbs the energy of body heat and reflects it back to the wearer’s skin to speed recovery and promote better sleep—all trackable through the app. Similarly, UA’s next-generation smart shoes don't just track performance, but help coach wearers in increasing their level of intensity. UA’s approach is an example of how forward-thinking retailers can blend trends in consumer behavior with the practical application of technology in entirely new offerings that customers are sure to embrace. Let this inspiring Day 2 Keynote presentation spark ideas on the possibilities for innovation in your own business.