2017 Internet Retailer Conference & Expo

The Facebook Ecosystem: A Deep Dive that Goes Beyond Display Ads (Room Ballroom C)

08 Jun 17
10:30 AM - 11:00 AM

Tracks: Social Commerce & Marketing

Regardless of whether the digital spend focuses on driving awareness or lead generation, loyalty, sales or customer service, Facebook plays a pivotal role. Our speaker will show how to optimize customer interactions at every touchpoint and shorten the conversion channel by leveraging the entire Facebook ecosystem from display advertising, sponsored stories and promoted posts to instant messages, chatbots, gaming, fan pages, video and more.