Selling on the internet allows B2B companies to expand their customer base using the same search engine marketing tactics that B2C sellers have used for decades. But search marketing and search engine optimization raise issues for B2B sellers that B2C companies don’t face. Our speakers, whose company has been selling online since 1999, will talk about how organizing a B2B website for quick navigation to products, a must for B2B buyers, feeds into search engine optimization and search engine marketing; how good online non-product-specific content contributes to search marketing success; and how small companies can use search optimization and marketing to compete against much bigger and more well known companies. Our speakers will detail how they have used search engine marketing and search engine optimization to boost their sales, how they overcame obstacles and the benefits they have achieved.