Customer Lifetime Value: Why Everything You Know Is Wrong
(Room Ballroom C)
07 Jun 17
1:45 PM
-
2:15 PM
Tracks:
Strategies for Top Executives
Retail’s traditional view of lifetime customer value is in big need of a reboot online. With trends that change at warp speed, infinite product choice and scads of new sales and ad channels vying for shoppers’ attention and dollars, the days of leisurely marketing to recoup customer acquisition costs are over. Our speaker will explore why the span of customer lifetime value may now be more accurately measured in 12 months than over the course of several years. He’ll offer case study-backed insight on how online retailers should adjust marketing strategy and spending to thrive in the new environment.