Riding the Wave of B2B E-Commerce—For 17 Years
(Room Ballroom A)
06 Jun 17
9:00 AM
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9:30 AM
MSC Industrial Supply Co. has been online since 1999 – a long time in internet years, especially for a B2B seller. The company has learned a lot about what industrial buyers want from e-commerce. As a result, MSC was named the 2016 B2B E-Commerce Player of the Year by Internet Retailer. MSC is a prime example of where B2B e-commerce is heading, why e-commerce is important in B2B and why it will remain important. Our speaker will provide an inside look at what MSC had to change in management, staffing and mindset; and how it learned retail-like approaches in merchandise displays and purchasing features while accommodating business customers’ needs such as custom pricing and a process for getting orders approved by a buyer’s superiors.