Fun thing about apparel and fashion is the nature of the beast insists on innovation. Especially fun is that creative breakthroughs in this space translate nicely beyond the category and can be applied in other verticals such as fast-moving consumer goods and even B2B. Fashion and merchandising expert Lauren Freedman will highlight a series of digital innovations in apparel that are best in class – and worthy of consideration by all e-retailers. Strap yourself in and get ready for a guided tour through initiatives leveraging video, lookbooks, content and customization in new ways, along with insights into what’s on the horizon from visual and voice search to virtual reality and how it’s likely to impact selling and shopping apparel. This session will send you off with practical ideas you can implement right away and inspiring ones to think about for tomorrow.