There’s a new way to approach bricks-and-mortar retailing known by those that started as web-only merchants. When physical store assets and digital assets are leveraged to bolster one another, benefits multiply exponentially. Physical stores not only introduce a brand to consumers uncomfortable with the internet (yes, they exist) but also enable a heightened level of service to existing online customers. In this session, we’ll learn how data collected online guides the physical store experience and informs property site selection to maximize sales per square foot. Our speaker will also cover how the online channel benefits from merchandise refinements driven by the hits and misses passing through a store’s fitting rooms. You’ll find out what you need to know now to be ready for tomorrow’s store.