Analytics are crucial to every business, but smart data utilization—leveraging data science—opens new paths to success in fashion and apparel. In this session, attendees will learn how data science can heighten the shopping experience through real-time personalization by anticipating shopper's intentions augmented with a test-and-learn approach. They'll also come away with tips and tools to boost confidence discussing data science, become a better storyteller and lead the change. While this session is a great fit for fashion/apparel e-retailers, it’s also highly relevant for any e-commerce business that values agility and innovation to achieve a competitive advantage in customer experience