CMO + CTO = Chief Digital Officer: Converging for E-Commerce Success
(Room Ballroom C)
07 Jun 17
1:15 PM
-
1:45 PM
Tracks:
Strategies for Top Executives
The emerging corporate title of chief digital officer demonstrates how marketing and technology must converge today in retail companies to enable e-commerce success, but the roadmap to getting there isn’t always clear. Merging the two functions involves challenges around staff and process organization, data collection, use and access, and more. Our speaker in this session is leading this exercise in convergence at his e-commerce company, and he’ll provide insights and takeaways for e-retailers seeking to do the same. We’ll hear from the perspective of hands-on experience how to build cross-functional teams that leverage both marketing and technical expertise, how to best share information between the two functions, the importance of having the right technology in place to support the combined effort (surprise: it’s not that expensive), and the payoff for retailers that achieve this integration successfully.