2017 Internet Retailer Conference & Expo

Email Marketing Campaigns for Today: How More Creativity = More Sales (Room Ballroom E)

07 Jun 17
3:45 PM - 4:15 PM

Tracks: Marketing: Proven Winners

Most e-retailers recognize the opportunity email marketing offers around holidays, events and seasons, but it needn’t take an event to spark the kind of creativity that takes email marketing to the next level. In this session, we’ll hear how one retailer increased revenues by thinking outside the box in building a themed campaign that centered on new email marketing tactics. We’ll also learn how its new approach to traditional strategies boosted its email marketing results overall.