Making B2B Sexy—It’s All About Personalization
(Room Ballroom A)
06 Jun 17
12:45 PM
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1:30 PM
B2B buyers bring expectations honed in their off-duty shopping lives – and that means companies serving the B2B market must overcome the challenges long faced by their B2C colleagues. Many B2B sellers focus on personalization. Our speakers—a B2B seller and a technology vendor—will review how to take advantage of personalization with three key groups: new online prospects, the ready buyer and return customers. They will provide insights into how key personalization strategies work best and what long-term benefits B2B sellers can earn from personalization.