Product Content: How to Ensure All Resellers Are Singing from the Same Hymnal
(Room Ballroom A)
06 Jun 17
1:30 PM
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2:00 PM
The most authoritative source for product content is the manufacturer. Who knows better the product specifications, uses and details about a product? So it behooves manufacturers to share their product details with resellers. But sharing such data raises important issues. Those include: How to make sure the data is pertinent to the intended buyer. How to strip content of jargon and insider-talk whose meaning might be obvious to the manufacturer but opaque to buyers. How to format the data so resellers can easily load it into their own e-commerce systems. How to make sure all resellers receive and implement updates to the content. Our speaker, an expert in brand strategy, project management and internet marketing analytics, will talk about how to prioritize the issues, create a plan for distributing content, follow up to make sure the content plan is working with resellers, ensure that updates are implemented throughout the network of resellers, and more.