Mobile is Sephora’s fastest-growing channel with the vast majority of its traffic coming from smartphones. Its app is also a go-to companion for the retailer’s store customers. Sephora achieved this by leveraging the power of mobile to deliver an immersive retail experience– that goes beyond mobile commerce and empowers shoppers to learn, be inspired and play. Through app-exclusive content, virtual makeup try-on, augmented reality, digital assistants for in-store services and a vibrant online beauty community, Sephora is redefining the role of mobile in omnichannel shopping. In this talk, learn how to harness the power of mobile to drive differentiation and customer engagement across all channels.