Historically, retailers invested in technologies based on improving operations and internal processes, but recent emphasis on customer centricity in an omnichannel and mobile world requires a deep and fluid understanding of key customer journeys. Retailers are developing customer experience-driven technology roadmaps in order to grow sales while delivering a great customer experience in-store, online and via mobile. In this session, we will learn how to plan out customer-centric technology requirements, create an investment roadmap and leverage specific technology tools.
Poll Question: https://irce.cnf.io/sessions/jw8j/#!/dashboard