Fashion Apps: What’s In, Hot and Not
(Room Ballroom B)
07 Jun 17
3:45 PM
-
4:15 PM
Tracks:
Fashion: Try It On!
It’s no secret that consumers use few apps with frequency. As a result, some fashion retailers have abandoned their apps to pursue other digital efforts. That’s not the only option. A deliberate focus on driving transactions via an app – rather than pushing lifestyle content or engaging socially -- can make all the difference. Our speaker is from a research group that benchmarks brands’ digital performance and found the most successful apparel apps prioritized features that are easy to learn and drive commerce – such as geolocation notification, expedited payment and clear details on the store pickup option. This session will cover what frictionless features fashion apps should – and should not – offer to get shoppers to download an app to their phone, use it and keep using it to shop.