2017 Internet Retailer Conference & Expo

Turn Omnichannel Fails into Sales: How Stores Can Fix What’s Wrong (Room Ballroom D)

07 Jun 17
10:30 AM - 11:00 AM

Tracks: Omnichannel Leadership

When a large group of consumers say they’d rather tackle tedious household chores than shop your physical store, you’ve got problems. Fortunately, they are fixable. By focusing on the specific pain points shoppers identify as annoying, stores can do a better job of meeting the heighted expectations created by the online experience. Personalization that’s not intrusive, price comparison that’s easy and visibility into all inventory – these are some of the features shoppers get online and via apps and want in every channel they shop. Our speaker from Capgemini will share eyebrow-raising findings from its report “Why Physical Retail Stores Need a Reboot” that reveal which aspects of your store experience can be improved so shoppers will choose your store over, say, doing laundry.