Tracks: Amazon & Me Workshop
Selling on Amazon starts with product listings using the Amazon Standard Identification Number (ASIN) assigned to each item. But what is the best way to get your products listed, and what is the best way to merchandise your products? Should you create a new ASIN or use an existing ASIN? What if your ASIN is incorrect or gets hijacked by someone else? What if you want to control the ASIN so you can manage content that consumers see about your products? First-party (1P) brands and manufacturers selling wholesale to Amazon as well as third-party sellers (3P) have questions – and the implications are different for each group based on flexibility and constraints built into different seller models.