2017 Internet Retailer Conference & Expo

The Next Dimension: How Augmented Reality Could Reshape E-Retail (Room Ballroom B)

08 Jun 17
10:30 AM - 11:00 AM

Tracks: Merchandising

The eternal quest in online shopping is to recreate the real world—difficult to achieve with a flat screen. But some e-retailers are developing augmented reality for online shopping. They hope such an innovative experience will increase conversion rates and decrease returns. Our speaker will talk about how Walmart Labs developed their augmented reality program, what it took to make sure the right products and imagery were available in AR and results they have achieved.