This session pairs a former U.S. ambassador with China commerce expertise and a cosmetics retailer that made a successful China entry via Tmall, Alibaba’s leading online marketplace. Attendees will learn how to evaluate opportunities in China for their brand, how to design a market-entry strategy, and the advantages and limitations of a marketplace approach versus going it alone or finding a local partner. Our speaker from Paris Presents leads the brand’s development in more than 60 countries, informing her perspective on China versus other international markets. And with a product as highly personal as cosmetics, Paris Presents has deep insights into consumer preferences and shopping behaviors across numerous markets.