For direct-to-consumer brands selling fashion, digital marketing creates challenges around price transparency, non-branded search trends and private label encroachment. With effective channel diversification, marketplace management and product alignment across channels, D2C brands can protect value and price while reaching new customers. In this session, attendees will learn how to select the right retail partners and marketplaces to reduce marketing and technology inefficiencies associated with D2C transactions so they can focus on safeguarding integrity of the brand.