Acquisition Gold: Are Your Stores Diggin’ It?
(Room Ballroom D)
07 Jun 17
4:15 PM
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4:45 PM
Tracks:
Omnichannel Leadership
A store visit that doesn’t yield email addresses and mobile numbers is an opportunity lost to connect with shoppers across all touchpoints. Hear how Rainbow Shops’ in-store strategy to collect email addresses delivered an 85% success rate among customers who opted into the SMS program. Rainbow Shops’ David Cost will outline the lessons learned that guided the program’s evolution from small-scale test to expansive rollout. He’ll also detail the sales allocation structure and what it took to establish a channel-agnostic culture, with buy-in across the organization, so the top priority is getting shoppers to buy from Rainbow, whether in store or online.