Data and CRM: The Art and Science of Retail
(Room Ballroom E)
06 Jun 17
2:10 PM
-
2:30 PM
Tracks:
E-commerce Technology
Retailers understand that data collected from all channels and sources tell an important story. But the story does not clearly dictate how to activate, leverage and attribute data to a sale, conversion or loyalty. In this session, our speaker will share how data – product, marketing, customer, order data – is captured, managed and optimized to support the key parts of the digital retail business.