Shop.org Online Merchandising Workshop 2015

Sessions (55)

First Time Attendees and New Member Meet-up (Room Inspiration Point)

20 Jul 15
4:30 PM - 5:30 PM

New to Shop.org or this event? It’s high time we met! Join the Shop.org team and your fellow first-timers to get acquainted over drinks and h... More...

Opening Reception (Room Palos Verdes Terrace and Lawn)

20 Jul 15
5:30 PM - 7:30 PM

Let us welcome you to the Workshop! Drinks, hors d’oeuvres, a relaxed atmosphere and a beautiful view make our Opening Reception a great way ... More...

Shop.org Running Meet-up (Room Palos Verdes Pre-function)

21 Jul 15
6:00 AM - 6:45 AM

Start the day with a scenic run around the beautiful Terranea Discovery Trails led by Shop.org’s own 2-time Ironman Sara Greene. Warm-up begi... More...

Breakfast (Room EXPO Hall)

21 Jul 15
7:45 AM - 8:30 AM

Enjoy the breakfast buffet in the EXPO Hall, and scope out our awesome Merch exhibitors. More...

Welcome and Opening Remarks (Room Palos Verdes 1-4)

21 Jul 15
8:30 AM - 8:45 AM

Speaker(s): Vicki Cantrell ; Sucharita Kodali

Please join Shop.org Executive Director and SVP of Communities for NRF, Vicki Cantrell, as she welcomes Shop.org Online Merchandising Workshop atte... More...

SoulPancake's Secret to Success (Room Palos Verdes 1-4)

21 Jul 15
8:45 AM - 9:30 AM

Speaker(s): Shabnam Mogharabi

Founded by actor Rainn Wilson, SoulPancake is a place to explore life's big questions and figure out what it means to be human. It's a miss... More...

Networking Break (Room EXPO Hall)

21 Jul 15
9:30 AM - 10:15 AM

Grab a snack in the EXPO Hall, meet our exhibitors and strike up conversations with your fellow digital merchandising enthusiasts. More...

Solving the Mobile Conversion Gap (Room Palos Verdes 1-4)

21 Jul 15
10:15 AM - 11:00 AM

Speaker(s): Jason "Retailgeek" Goldberg

Mobile shoppers now represent more than half of all visitors to many e-commerce sites and over 60% of the time spent on those sites. Unfortunately,... More...

The Age of Customer Efficiency (Room Palos Verdes 1-4)

21 Jul 15
11:05 AM - 12:00 PM

Speaker(s): Erik Lautier

Erik Lautier, EVP and Chief Digital Officer at bebe stores will join us to discuss changing customer behavior online and offline and how best to se... More...

Lunch in EXPO Hall (Room EXPO Hall)

21 Jul 15
12:00 PM - 1:15 PM

Hungry? Head to the EXPO Hall to fuel back up for a jam-packed afternoon of learning. More...

Roundtable #01: Fashion Forward: Data Driven Merchandising by Nasty Gal (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

During this roundtable session attendees will learn: - How Nasty Gal uses data to drive their onsite merchandising and improve customer conversion... More...

Roundtable #02: How LD Products Use a New Shopper “Language” to Bring the In-Store Experience Online (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

For LD Products, a leading office supplies retailer, providing their customers with a superior experience is a top priority and they understand tha... More...

Roundtable #03: This roundtable has been cancelled. (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

This roundtable has been cancelled. More...

Roundtable #04: Omnichannel Schmomnichannel: It’s about the Customer! (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

Our customers are engaging and shopping with us in multiple channels so we’ve all been scrambling to figure out Omnichannel. Though we know t... More...

Roundtable #05: Putting the Fun in Online Shopping with Interactive, Personalized Guided Discovery (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

Are you meeting the demand of today’s savvy consumer for more relevant and personal interactions? Joe’s Jeans is gaining consumer atten... More...

Roundtable #06: Leveraging Community to Differentiate, Grow Sales, and Build Loyalty (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

Leveraging a store's customer community is one of the most powerful ways that stores and brands can deliver on those aspirations; it’s al... More...

Roundtable #07: The Power of Data Science in Online Retail (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

Online retailers face enormous volumes of complex data, but the common dashboard tools and techniques used to interpret data are missing huge busin... More...

Roundtable #08: How Vera Bradley Uses Data to Inform Content Strategy (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

At this roundtable, we will share insights into how Vera Bradley is using data to continually refine their visual commerce strategy. By listening t... More...

Roundtable #09: Bringing Your In-Store Experience to Your Digital Channels (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

Join Better Buzz Coffee and Clutch for a discussion of strategies, tactics and best practices to effectively shift and align a brands in-store cust... More...

Roundtable #10: Dogeared’s Innovative Customer Experience: The Power of Social (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

Today’s retailers often struggle to find new ways to contribute to the bottom line, grow the business and acquire new customers….witho... More...

Roundtable #11: Abercrombie & Fitch Brings Merchandising to Life Using Analytics and Data (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

In the fast pace world of online retailing, opportunities to increase online sales and manage the day-to-day operations pass all too quickly. The i... More...

Roundtable #12: Improving Product Discovery Through Search (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

Your customers start forming their experience with your brand the minute they first search for products & solutions from Google, Yahoo and Bing... More...

Roundtable #13: Using Personalization to Increase Customer Engagement and Optimize for Conversion (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

Learn how JanSport was able to transform it's customer experience and optimize for conversion with dynamic personalization. At this roundtable,... More...

Roundtable #14: Omni-Channel Pricing Strategies for the 2015 Holiday Season (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

You have seen significant price deflation over recent holiday seasons. Profits are getting crushed. The strategy of price matching is not taking yo... More...

Roundtable #15: How to Be a Change Driver in Digital Merchandising (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

To be a change-driver in merchandising strategy, you have to start by recognizing that the way you are merchandising today may not fit your custome... More...

Roundtable #16: Unlocking Branded Content That Delivers Cohesiveness & Conversion with The Limited (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

The Limited, like many of today’s major retailers, are challenged to find the right formula which allows them to maximize their branded conte... More...

Avoid the Race to the Bottom: Strategy and Tactics to Optimize Product Pricing (Room Palos Verdes 1-4)

21 Jul 15
1:15 PM - 2:00 PM

Speaker(s): Shane Evangelist ; Guru Hariharan ; Michael Lackman ; Mike Ritter

Having the right product prices is critical in hitting your marketing and profitability targets. Amazon knows this – they dynamically check a... More...

Doctor Is In: One-on-One Website Critiques (Room Marineland 1)

21 Jul 15
1:15 PM - 5:45 PM

On Tuesday afternoon, retailer attendees will be able to meet with and gain valuable feedback from a number of industry consultants whose expertise... More...

Beyond Retail: How Photojojo builds brand, trust and a loyal following (Room Palos Verdes 1-4)

21 Jul 15
2:05 PM - 2:50 PM

Speaker(s): Jennifer Giese ; June Kim

Photojojo is a small but growing online business that’s more than just an e-commerce company selling gear to photographers. This app developi... More...

Networking Break (Room EXPO Hall)

21 Jul 15
2:50 PM - 3:35 PM

We want to keep both your mind and body well-fed. It’s time for another snack. More...

Content Strategies That Engage and Convert The Digital Consumer (Room Palos Verdes 1-4)

21 Jul 15
3:35 PM - 4:05 PM

Speaker(s): Joe Barrett

Today’s digital lifestyle is quickly redefining what it takes to engage and establish a strong relationship with the consumer. To gain mindsh... More...

The Corner of Mainstream and Main Street: Analyzing Mobile’s Expanded Role Across the Customer Journey (Room Palos Verdes 1-4)

21 Jul 15
4:10 PM - 4:40 PM

Speaker(s): Jeff Simpson ; Lance Thornswood

The mobile platform is now mainstream: it is at the center of the shopper’s purchase journey. In fact, the mobile channel is outgrowing ... More...

Prepare for Holiday 2015: Lessons Learned by ivivva and lululemon (Room Palos Verdes 1-4)

21 Jul 15
4:45 PM - 5:15 PM

Speaker(s): Rachel Bellotti ; Sarah Wallis

If you’re not already thinking about Holiday 2015, you should be. Ivivva, the brand for girls, launched by lululemon, had a great holiday sea... More...

Roundtable #01: Pushing the Personalization Envelope (Room EXPO Hall)

21 Jul 15
5:15 PM - 6:00 PM

One of the top merchandising priorities of retailers in 2015 is personalization. But what can retailers do beyond collaborative filtering or produc... More...

Roundtable #02: Solving the Mobile Conversion Gap (Room EXPO Hall)

21 Jul 15
5:15 PM - 6:00 PM

Mobile shoppers now represent more than half of all visitors to  many e-commerce sites but are four times less likely to complete a purchase.&... More...

Roundtable #03: Content Strategies For the Digital Consumer (Room EXPO Hall)

21 Jul 15
5:15 PM - 6:00 PM

Retailers are changing the way that photo and video content is used to engage and convert the “perpetually connected” consumer.  T... More...

Roundtable #04: Holiday 2015: Prepping for Your Best Season Yet (Room EXPO Hall)

21 Jul 15
5:15 PM - 6:00 PM

With just 3 months before the holiday season kicks off in November, retailers are finalizing marketing plans, rolling out new functionality, and wo... More...

Roundtable #05: Testing, Testing 1, 2, 3 (Room EXPO Hall)

21 Jul 15
5:15 PM - 6:00 PM

In this roundtable discussion, we will discuss challenges and best practices related to online optimization and testing in a B2C environment. Come ... More...

Roundtable #06: One Year of Responsive – Learnings and Unlearnings (Room EXPO Hall)

21 Jul 15
5:15 PM - 6:00 PM

Everyone is still talking responsive about five years after it became a buzz word. It’s finally a reality for a lot of brands and on the near... More...

Roundtable #07: How to Accelerate Your Digital Career (Room EXPO Hall)

21 Jul 15
5:15 PM - 6:00 PM

Have you ever thought to yourself: “How do I get people to know I am good at what I do?” “Why am I not being promoted?” &ld... More...

Roundtable #08: The Impact of Digital on In-Store Shopping (Room EXPO Hall)

21 Jul 15
5:15 PM - 6:00 PM

In 2015, Deloitte estimates that 64% of all in-store purchases will be influenced by digital.  This is equates to over $2T in US retail sales,... More...

Roundtable #09: The Online Retail Marketplace Landscape (Room EXPO Hall)

21 Jul 15
5:15 PM - 6:00 PM

Marketplaces are growing in importance as part of the consumer’s shopping journey. The landscape for marketplaces is vast, global and nuanced... More...

Roundtable #10: Prepare for Holiday 2015: Lessons Learned by ivivva and lululemon (Room EXPO Hall)

21 Jul 15
5:15 PM - 6:00 PM

If you’re not already thinking about Holiday 2015, you should be. Ivivva, the brand for girls, launched by lululemon, had a great holiday sea... More...

Roundtable #11: Digital Talent and Organizational Structure: What’s Working and What’s Next (Room EXPO Hall)

21 Jul 15
5:15 PM - 6:00 PM

How does your organization acquire and keep talent?  As digital becomes more pervasive into all aspects of business (omnichannel, internet of ... More...

Roundtable #12: Leveraging Analytics for Online Merchandising Insights (Room EXPO Hall)

21 Jul 15
5:15 PM - 6:00 PM

Are you fully leveraging analytics for your online merchandising? What’s working and where are the gaps? What work arounds are there to get a... More...

Roundtable #13: Why Can’t Customers Just Behave (Like we want them to!) (Room EXPO Hall)

21 Jul 15
5:15 PM - 6:00 PM

How do you bridge customer’s needs with internal stakeholder's needs? Synching online and offline for optimal Customer Experience and ... More...

Roundtable #14: This roundtable has been cancelled. (Room EXPO Hall)

21 Jul 15
5:15 PM - 6:00 PM

This roundtable has been cancelled. More...

Roundtable #15: Turning the Omnichannel Dream into Reality (Room EXPO Hall)

21 Jul 15
5:15 PM - 6:00 PM

Getting omnichannel initiatives up and running in a complex organization requires buy-in from resources across the organization. Join us for a roun... More...

Reception and Dinner (Room Palos Verdes Meadows)

21 Jul 15
7:00 PM - 9:30 PM

Kick back with a cocktail and some hors d’oeuvres while you chat about the day’s ideas with your peers. Then we’ll have some laug... More...

Breakfast (Room EXPO Hall)

22 Jul 15
7:45 AM - 8:30 AM

As mom used to say, breakfast is the most important meal of the day. There will be bacon. More...

Reinventing Online Re-Commerce, The Virgin Way (Room Palos Verdes 1-4)

22 Jul 15
8:30 AM - 9:30 AM

Speaker(s): Anthony Marino

thredUP is the largest online consignment store, known for inspiring a new generation of shoppers to think secondhand first. As Chief Marketing Off... More...

Networking Break (Room EXPO Hall)

22 Jul 15
9:30 AM - 10:15 AM

So much learning. So many snacks. More...

Zappos Innovation in Practice: How Culture Powers User Experience (Room Palos Verdes 1-4)

22 Jul 15
10:15 AM - 11:00 AM

Speaker(s): Jason Broughton

In addition to leading the e-commerce space since 1999, Zappos is known for their customer-service-driven, quirky culture. As the head of user expe... More...

12+ Things You Can Do in the Next 30 Days to Drive Revenue – Merchandising Edition (Room Palos Verdes 1-4)

22 Jul 15
11:05 AM - 12:00 PM

Speaker(s): Allan Dick ; George Eberstadt ; Meyar Sheik ; Craig Wax

Shop.org is serving up another batch of proven tactics you can use to drive more revenue now. We asked some of our top speakers to give you their b... More...

Closing Lunch (Room EXPO Hall)

22 Jul 15
12:00 PM - 1:00 PM

Like any good hosts, we’re not letting you leave hungry. Join us for lunch in the EXPO Hall, and be sure to swing by any booths you missed. More...