Shop.org Online Merchandising Workshop 2015

Roundtable #03: Content Strategies For the Digital Consumer (Room EXPO Hall)

21 Jul 15
5:15 PM - 6:00 PM

Retailers are changing the way that photo and video content is used to engage and convert the “perpetually connected” consumer.  This roundtable will focus on the effectiveness of content in the marketing and merchandising segments of the funnel – providing a guided forum for attendees to exchange knowledge and practical experiences regarding the evolution of content tactics in today’s digital marketplace.

This roundtable will take place at Table #3.

Moderator: Joe Barrett, Executive Director and CEO, Sandbox Studio