In 2015, Deloitte estimates that 64% of all in-store purchases will be influenced by digital. This is equates to over $2T in US retail sales, yet in-store digital continues to take a back seat to efforts that drive digital-channel sales. This roundtable discussion will focus on the latest research, lessons learned and the challenges that organizations face in leveraging digital to drive the in-store shopping process.
This roundtable will take place at Table #8.
Moderator: Kasey Lobaugh, Chief Retail Innovation Officer, Deloitte