Everyone is still talking responsive about five years after it became a buzz word. It’s finally a reality for a lot of brands and on the near-term roadmap for others. But what impacts does it have on the business workflow? Implementation is one thing – but what happens afterward?! Make sure your program is prepared for the consequences to internal staffing and conversations before you jump in.
This roundtable takes place at Table #6.
Moderator: Gary Penn, Digital & eCommerce Consultant, prAna Living, LLC