Shop.org Online Merchandising Workshop 2015

Roundtable #04: Omnichannel Schmomnichannel: It’s about the Customer! (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

Our customers are engaging and shopping with us in multiple channels so we’ve all been scrambling to figure out Omnichannel. Though we know that Omnichannel is real, this roundtable will discuss how to get beyond the buzzword and focus on the really real task which is being customer centric – viewing everything in the eyes of the customer and enabling that experience regardless of what we retailers and brands need to do behind the scenes.

This roundtable takes place at Table #4.

Moderators: Bernardine Wu, CEO, FitForCommerce and Kevin Ertell, SVP, Digital, Sur La Table