Shop.org Online Merchandising Workshop 2015

Roundtable #04: Holiday 2015: Prepping for Your Best Season Yet (Room EXPO Hall)

21 Jul 15
5:15 PM - 6:00 PM

With just 3 months before the holiday season kicks off in November, retailers are finalizing marketing plans, rolling out new functionality, and working with external and internal partners to deliver a great customer experience across all channels. How are consumers starting to think about holiday season, what's most important to them this year, and what finishing touches will boost consumer confidence, increase conversion and pave the way for long-term customer loyalty into 2016 and beyond? Hear the latest research and learn from a lively, interactive discussion to get your holiday preparations into top gear.

This roundtable will take place at Table #4.

Moderator: Fiona Swerdlow, Head of Research - Communities, National Retail Federation