For LD Products, a leading office supplies retailer, providing their customers with a superior experience is a top priority and they understand that experience often begins with exceptional product discovery on their site. By partnering with Edgecase, LD Products was able to take inspiration from how people shop in physical stores to create a new merchandising strategy that refined existing, and identified new, shopper-friendly product data points. This new shopper "language" is now driving their faceted navigation and product discovery, as well as driving more sales.
Learn how LD Products:
- Translated standard manufacturer product data into more natural language product attributes to align with how their shoppers actually think and speak
- Made the newly created, rich data usable through filters and navigation
- Increased conversion 37% for shoppers who engaged with Adaptive Navigation
This roundtable takes place at Table #2.
Moderators: Lisa Roberts, VP Marketing, Edgecase and Aaron Leon, Founder & CEO, LD Products