Shop.org Online Merchandising Workshop 2015

Roundtable #05: Putting the Fun in Online Shopping with Interactive, Personalized Guided Discovery (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

Are you meeting the demand of today’s savvy consumer for more relevant and personal interactions? Joe’s Jeans is gaining consumer attention by meeting this demand head-on. Robert Muzingo, Director of eCommerce, will share how they are differentiating their customer experience by adding a layer of fun interactivity to the mix, through hyper-personalization and next generation personalized guided discovery.

This roundtable will take place at Table #5.

Moderators: Mark Porter, Strategic Sales Director, Certona and Robert Muzingo, Director of Ecommerce, Joe’s Jeans