Mobile shoppers now represent more than half of all visitors to many e-commerce sites but are four times less likely to complete a purchase. This round table will discuss the best practices in narrowing the mobile gap, and enabling shoppers to complete purchases on their mobile devices. Topics will include checkout friction, mobile UX, payment options, and unique mobile use cases.
This roundtable will take place at Table #2.
Moderator: Jason Goldberg, GVP, Commerce Strategy, Razorfish