Shop.org Online Merchandising Workshop 2015

Roundtable #11: Abercrombie & Fitch Brings Merchandising to Life Using Analytics and Data (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

In the fast pace world of online retailing, opportunities to increase online sales and manage the day-to-day operations pass all too quickly. The information needed to respond to customer, market or competition driven activities, along with focusing on “the how" in finding the answer can be challenging.  Merchandisers need the ability to be informed quickly and take immediate and direct action in making the best decisions to turbo-charge their business.  Join Abercrombie & Fitch and IBM to explore the challenges and options to gaining those contextual insights. 

This roundtable takes place at Table #11.

Moderators: Jan Hedges, IBM Commerce Product Manager, IBM and Tommy Dole, Mgr., Online Merchandising Operations, Abercrombie & Fitch Co.