Your customers start forming their experience with your brand the minute they first search for products & solutions from Google, Yahoo and Bing. The visibility of your product selection and of your unique selling proposition not only help to drive customers to your brand, but they form the early stages of the customers’ opinion of what your brand has to offer. In this roundtable, we’ll present solutions leveraged by Sur La Table and other top retailers to maximize product visibility on the search engines across PPC, SEO and PLAs. We’ll share performance trends and tackle your questions on improving visibility for your brand in this competitive landscape.
This roundtable takes place at Table #12.
Moderators: Ryan Gibson, EVP of Marketing Strategy, Merkle - RKG and Kalpu Clark, Director of Marketing, Sur La Table