Learn how JanSport was able to transform it's customer experience and optimize for conversion with dynamic personalization. At this roundtable, Victoria Reuter, Director of eCommerce at JanSport will share best practices around product discovery, conversion optimization and automated merchandising. Hear how the team at Jansport was able to make the transformation from a brand site to a conversion site. Additionally, we’ll share tips on how to get started with personalization including: optimizing for multi-devices, when to get started, new vs. returning visitors, understanding the balance between brand and optimizing for conversations, and optimizing based on where the customer is in the purchase funnel.
This roundtable will take place at Table #13.
Moderators: Britt Miller, Product Manager, Monetate and Victoria Reuter, Director of eCommerce, JanSport