At this roundtable, we will share insights into how Vera Bradley is using data to continually refine their visual commerce strategy. By listening to their customers and keeping a close eye on performance metrics, the brand has not only made adjustments to their product videos and merchandising strategies, but has also adopted new content styles and technologies to meet customer needs, and in turn, improve engagement and conversion on the site.
This roundtable takes place at Table #8.
Moderators: Alison Zimmerman, Account Director, Invodo and Elizabeth Heineman, Digital Merchandising Manager, Vera Bradley