Shop.org Online Merchandising Workshop 2015

Roundtable #10: Dogeared’s Innovative Customer Experience: The Power of Social (Room EXPO Hall)

21 Jul 15
12:30 PM - 1:15 PM

Today’s retailers often struggle to find new ways to contribute to the bottom line, grow the business and acquire new customers….without promotions. Hear how Dogeared tackled this challenge by strategizing under one “customer experience” umbrella to find innovative ways of increasing sales without discounting product and de-valuing the brand. By harnessing the power of social selling, Dogeared now delivers innovative and personalized experiences to their loyal customer base.

This roundtable will take place at Table #10.

Moderators: Brian Callahan, VP North America Sales, Demandware and Ashley Walkley, Dir., Brand + Strategic Initiatives, Dogeared