In addition to leading the e-commerce space since 1999, Zappos is known for their customer-service-driven, quirky culture. As the head of user experience at Zappos, Jason Broughton is on the ground every day, brainstorming and implementing the most effective ways to translate that culture into imaginative and delightful experiences for Zappos shoppers.
In this keynote, Jason will unpack some of the most innovative and challenging projects Zappos is working on right now, including:
• Integrating Amazon’s personalization technology to best cater to Zappos customers
• Overhauling Zappos’ corporate strategy around discounts to target a more specific market and redefine what it means to be a retailer
• Undertaking the redesign of an iconic web brand
Attendees will walk away with insight into how Zappos successfully tackles these projects and stays aligned with the ethos at the heart of the Zappos Family.