Roundtable #14: Omni-Channel Pricing Strategies for the 2015 Holiday Season
(Room EXPO Hall)
21 Jul 15
12:30 PM
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1:15 PM
You have seen significant price deflation over recent holiday seasons. Profits are getting crushed. The strategy of price matching is not taking you to profitable growth. Now add Jet, who will launch in Q4 and put even more downward price pressure on the market, and the outlook to the 2015 holiday season looks bleak. You need a new strategy for the upcoming holidays. You have to rethink pricing, but how?
In this roundtable you will learn:
• Why the old pricing paradigms no longer work
• How to anchor against Amazon, Jet and your major competitors
• Omni-channel price coordination for the right customer experience
• How to manage omni-channel retail based on contribution profits, not gross profits
• Strategies and tactics you can deploy this holiday season – and the technology to make them work
This roundtable takes place at Table #14.
Moderators: Guru Hariharan, CEO, Boomerang Commerce and Shane Evangelist, CEO, US Auto Parts