Mobile shoppers now represent more than half of all visitors to many e-commerce sites and over 60% of the time spent on those sites. Unfortunately, these mobile visitors are four times less likely to complete a purchase.
In this session, we’ll explore the root causes of this mobile conversion gap and learn how to solve them. You’ll learn:
- Key differences between shoppers goals on mobile devices and traditional browsers
- The psychological triggers than enable purchases and how to apply them to mobile experiences
- The common friction points in a typical mobile checkout
- What the best practices are in mobile e-commece
- How to leverage mobile to influence in-store purchases
We’ll put it all together with a complete example of an optimized mobile checkout experience. You’ll take home tips that you can immediately apply to your own site. If you’re in the business of selling online, you can’t afford to miss this session.