Today’s digital lifestyle is quickly redefining what it takes to engage and establish a strong relationship with the consumer. To gain mindshare as well as market share, retailers need to continually reinvent their content strategies to match consumer appetites in both the marketing and merchandising segments of the purchasing funnel.
This session focuses on the way that retailers are changing the stories, pictures and videos used to effectively promote their brands and merchandise their products to the "perpetually connected" consumer. Drawing from real world examples, attendees will learn about new content tactics that successful retailers are employing to establish a bond between their brand and the consumer, as well as effective digital merchandising fundamentals that will leverage this relationship to drive conversion and repeat shopping. Join us for a session that will help you take a fresh look at your marketing and merchandising content through the eyes of today’s digital consumer.