One of the top merchandising priorities of retailers in 2015 is personalization. But what can retailers do beyond collaborative filtering or product recommendations? This roundtable will share examples of how companies are thinking of new approaches to personalization that go beyond average and will answer the question: how good does personalization get in retail?
This roundtable will take place at Table #1.
Moderator: Sucharita Mulpuru, VP, Principal Analyst, Forrester Research