How do you bridge customer’s needs with internal stakeholder's needs?
Synching online and offline for optimal Customer Experience and overall Financial Results. Rationalizing flashy, fun content vs. what customers truly engage with. What’s the best balance between product-driven and brand-driven content? How do you deliver inspired on-brand selling experiences that meet all of customer’s informational needs and deliver the bottom line you need? Join this roundtable to discuss these and other similar top of mind challenges.
This roundtable takes place at Table #13.
Moderator: Gail Jackson, DVP Merchandising, JCPenney