If you’re not already thinking about Holiday 2015, you should be. Ivivva, the brand for girls, launched by lululemon, had a great holiday season and learned a ton to get there. Join the brand’s General Manager and Brand Manager as they discuss their approach to Holiday 2014 and what you can learn to make your Holiday 2015 a success. The conversation will be theoretical (for you to take away and apply to your business) as well as tactical, with real examples and results.
Some of the questions our speakers will answer include:
- How and when do you plan for the holiday season?
- What did ivivva try last year and why? What worked and what didn’t work?
- How should you think about prioritizing, testing, and messaging? What level of investment should you be making in holiday-specific investments?